Hindi entertainment channel Viacom18’s COLORS has achieved the no. 1 ranking in viewership among Indian and Pakistani viewers.
The channel was ranked first in the Hindi General Entertainment Channel (GEC) category, as per measurement company IPSOS’s TRP ratings data. The channel achieved this ranking across UAE in February, 2024.
According to Viacom18, the channel has been growing steadily in terms of viewership (TRP metric) over the past year.
It revealed that amongIndian and Pakistani viewers in the UAE, COLORS has been the #1 Hindi GEC in the primetime slot of 6pm to 12 am for the past 5 months.
It has also been the #1 Hindi GEC amongst Indians for last 6 months from Sep 2023
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