Image: The Coca-Cola Company
Coca-Cola has launched a new limited-edition flavour just for gamers dubbed +XP.
Coca-Cola Creations collaborated with Riot Games, the publisher and developer of League of Legends, which it says is the first such partnership with a gaming company.
Alongside the product’s release, in-game and digital experiences “will bring the excitement of the Coca-Cola Ultimate collaboration to players across the globe” it said.
“We’re excited for players to taste the new +XP flavour, a unique and bespoke collaboration with Coca-Cola, a globally recognised brand loved by millions,” said David Mulha
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