Coca-Cola has launched a new campaign called ‘Today I Will’. The idea is to inspires teens and young adults to create positive change in their pursuit of happiness. Through a Coca-Cola augmented reality can, teens can hear inspirational stories from the region on facebook.com/todayiwill. Amongst the stories are those of Saudi rappers Black R, and Alanoud, who designed her own fashion line and has become a prominent fashion blogger.
Project Today I will
Client Coca-Cola
Creative agency FP7 Dubai
Creative director Fadi Yaish
Art director Gautam Wadher
Copywriter Aunindo Anoop Sen
Business unit director Tarek Ali Ahmad
Account supervisor Hana Zarour
Digital production Momentum Mena
Directors THAT GO
DOP Laurent Tangy
Production company City Films – Beirut
Executive producers Marc and Joyce Hadife
Producer Nadine Lteif
Music AOC – Paris
Colorist Didier Le Fouest
Agency producers MINT MENA / Dolly Saidy – Souraya El-Far
