Christos Solomi and Naguib Toihiri join Artefact

AI and data-driven agency Artefact Dubai has announced the appointment of Christos Solomi as Managing Director of Media Activation and Naguib Toihiri as Head of SEO & Growth

Artefact Dubai expands its leadership team with additional senior hires: Christos Solomi and Naguib Toihiri.

Christos will head up Artefact’s Digital & Data Marketing Team in the MENA Region, with a remit to bring high-quality digital marketing services to Artefact’s clients and enhance its authority in the industry.

He will report directly to Artefact MENA’s Managing Director, Jan Klawer.

“Over the next 12 months my aim is to build our activation team up to a level where we represent the gold standard in digital marketing services in the region”, Christos said.

In his role as Managing Director of Media Activation, Christos will be responsible for delivering on Artefact’s next phase of growth in the Region.

Christos adds: “Artefact represents the merger of consultancy services, data analytics and marketing activation all underpinned by deep expertise in the usage of data and AI. This is unique to the market and we believe it’s what the modern day marketer and CEO expects from an agency partner”.

Christos joins from Omnicom Media Group, where he served for 6 years in a number of digital leadership roles.

Artefact has introduced in its Dubai team also another strategic role, represented by Naguib Toihiri, Head of SEO & Growth.

Naguib is a well-known and distinguished expert in SEO with over 10-year experience in multiple industries including Travel, Finance & Automotive. In his new position, he will be responsible for implementing and leading the Artefact SEO team in the MENA Region and develop all the business opportunities to fulfill the market needs.

Awarded MENA Search Personality 2017, Naguib regularly provides corporate training in Dubai at Google Tech Hub, Astrolabs.

Jan Klawer, Artefact MENA’s Managing Director, commented: “We are very happy to have been able to add two of the most respected and ‘thought-leading’ figures from the digital industry in the MENA region. Having known both Chris and Naguib for years I am very glad to see they are so strongly bought into Artefact’s vision of integrating data, digital and AI. With them both on board we have the strong leadership to bring this vision to life for our clients and prospects. ”