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Chain Reaction appoints Firas Shabaneh general manager of Jordan and the Levant

Chain Reaction appoints Mr. Firas Shabaneh as its general manager in Jordan and the Levant region.

Chain Reaction welcomed Mr. Firas Shabaneh as its general manager in Jordan and the Levant region on March 2021. His appointment comes fully aligned with the company’s goal to expand and provide more marketing solutions across different countries around the world.

Mr. Shabaneh possesses an array of impressive qualifications that enable him to handle this position and approach Chain Reaction’s reputed clients. He holds a master’s degree in marketing from the University of Huddersfield, England, and more than 20 years of experience in marketing and advertising, during which he occupied prominent positions within various international marketing agencies and companies.

Mr. Shabaneh said: “Traditional marketing agencies and companies are no longer efficient. Marketing solution providers must be agile and constantly advance their performance to keep up with the latest developments in the field. At Chain Reaction, we combine innovation, data, and technology to craft powerful digital experiences that make an impact, shape culture and connect brands with people. In this manner, Chain Reaction completely distinguishes itself from other marketing companies.’’

Chain Reaction was founded in 2010, in Dubai, quickly becoming one of the most prominent companies in the world of advertising and digital marketing. The company delivers world-class services, including content production, social media marketing, SEO, web development, and more sought-after digital marketing solutions.

A premier member of the Google Partners Program, Chain Reaction has been awarded seven times at the 2020 MENA Search Awards, which celebrate the expertise, talent, and achievements of the search industry across the region. This makes Chain Reaction the most awarded agency in the region for three consecutive years.

Mr Saif Jarad, managing director at Chain Reaction, said: “One of our main goals is to extend the scope of our services to reach relevant markets. Our Jordan office serves as the main operations hub, providing our clients in the Gulf and the MENA region with all kinds of digital marketing services.’’

‌The company has recently opened a new branch in Abu Dhabi, in addition to its two other branches in Amman and Dubai.

The Amman branch is located in the Abdali area and recruits a talented Jordanian staff of around 40 employees. While the company has over 80 employees in the region.

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