Brazen MENA has been appointed as the strategic PR partner for global trading provider CFI, following a multi-agency pitch. The partnership will see the agency enhance CFI’s brand presence, increase awareness of its financial products and services, and position the company as a key player in the global trading landscape.
With more than 25 years of experience, CFI offers access to more than 15,000 financial instruments and operates under the regulation of 12 international authorities, ensuring a secure and trusted trading environment. The brand has built a strong reputation for providing commission-free trading, zero-pip spreads, ultra-fast execution, and an ecosystem designed to empower traders at every level.
As part of its remit, Brazen MENA will focus on amplifying CFI’s market presence across key financial hubs, promoting its advanced trading platforms, educational resources, and expert tools that make trading more accessible, flexible, and reliable. The agency will also oversee media and influencer engagement, ensuring that CFI’s value proposition reaches a wider audience through strategic communications.
CFI’s decision to partner with Brazen MENA reflects a broader commitment to innovation, transparency, and trader empowerment.
Ziad Melhem, Chief Marketing Officer at CFI, commented, “At CFI, strategic communication is essential to strengthening our brand and engaging traders globally. Brazen MENA’s creativity and expertise make them an ideal partner to help us enhance our messaging and reinforce our commitment to innovation, transparency, and trader empowerment. We look forward to a strong collaboration that drives meaningful impact.”
Louise Jacobson, Managing Partner of Brazen MENA, said, “We’re thrilled to be leading PR for CFI, a pioneering financial services provider with a strong legacy of delivering exceptional value to traders worldwide. With Lewis Hamilton as their global brand ambassador, CFI embodies precision, performance, and a winning mindset—values that align perfectly with our approach at Brazen MENA.”
