Fashion retailer Centrepoint has launched its Spring 2016 collection supported by a marketing campaign created by Impact BBDO. Called ‘Make it your season’, the campaign encourages consumers to add their own creativity to Centrepoint’s selection of seasonal styles.
The retailer has also teamed up with celebrity stylist Shahd Al Jumaily to develop video content surrounding spring trends and tips. Al Jumaily will also style the season’s look for a winning family chosen through Centrepoint’s social media channels. The campaign includes in-store, print, online, outdoor and video executions.
Project Make it your season
Client Centrepoint
Agency Impact BBDO
ECD Fadi Yaish
Creative director Aunindo Sen
Associative creative art director Dio Santos
Art director Ibrahim Barakat
Account director Bharti Joukani
Account executive Lizelle Maria Rodrigues
PR agency Impact Porter Novelli
Senior consultant Karuna Advani
Senior account executive Shruti Dileep
Media agency MEC
