For the first time in the region, Google has introduced a new sequencing feature that enables advertisers to target users with different messages within one overall campaign.
The video ad sequencing feature was rolled out last week as part of a campaign created by Impact BBDO to promote the regional e-commerce channel of Centrepoint, the Middle East’s largest fashion retailer. The team from Google and MEC, a leading media planning agency, were involved in every stage of the campaign from planning, sharing best practices on creating videos to identifying the right audience which enabled the successful rollout of the videos.
Commenting on the launch of the new feature, Alex Brunori, Creat
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