The Work

EBM Peek Freans campaign builds AI-powered YouTube series for children

Anup OommenJun 2, 2025

Deliveroo is ‘Petvertising’ with interactive OOH campaign for pets

Shantelle NagarajanMay 30, 2025

Media World launches sonic branding by Ahmad Haffar, ‘The Voice of Dubai’

Anup OommenMay 30, 2025

Fairmont engages new generation of luxury consumers with latest campaign

Shantelle NagarajanMay 29, 2025

Dubizzle doubles down on dominance with anniversary campaign

Ishwari KhatuMay 28, 2025

Yas Island Abu Dhabi cranks up the volume with ‘Bastanis’ campaign

Anup OommenMay 27, 2025

Behind-the-scenes: How Miral orchestrated ‘a decoy’ before a dazzling Disney reveal

Anup OommenMay 27, 2025

ICRC, TBWA\Raad highlight writing on the wall of bombed hospital in Lebanon

Anup OommenMay 26, 2025

Al-Futtaim IKEA reveals rollout of Start at Home campaign for Earth Weeks

Anup OommenMay 23, 2025