The Work

NIVEA launches ‘Giving Glow’: a beauty routine that helps save lives

Anup OommenFeb 3, 2026

Chipsy ‘Screen-Time’ campaign bets on frequency over awareness

Ishwari KhatuFeb 2, 2026

New Balance focuses on ‘real runners’ for Sun & Sand Sports launch

Shantelle NagarajanFeb 2, 2026

Ajmal Perfumes elevates sensory marketing by mixing scent into cinema

Shantelle NagarajanFeb 2, 2026

Fnp.ae sets the scene for ‘your rom-com moment’ ahead of Valentine’s Day

Shantelle NagarajanJan 30, 2026

Pizza Hut turns Italian scrutiny into a launch strategy for pasta

Ishwari KhatuJan 29, 2026

Samy Maghawry brings humour to Avanti’s campaign highlighting premium cheese

Hiba FaisalJan 29, 2026

Lost Property Studio designs brand identity for Dubai’s newest speakeasy

Shantelle NagarajanJan 29, 2026

Adpro& Group, MoodFM get Jordanians to answer life’s questions with song titles

Anup OommenJan 29, 2026