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Latest
- Agency of the Year
- Appointments
- Brands Focus
- Industry Forum
- Jobs
- Media
- News
- Opinion
- Pitches
- PR
- Private View
- Saudi Focus
- Special Features
- The Work
- The Spin
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AOTYME2025
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The Work

Roblox

Majid Al Futtaim, PLG engage 28,800 players with Roblox activation

Shantelle NagarajanSep 24, 2025

22,000+ reasons why Kia’s SUV launch with Amazon Ads stood out in KSA

Campaign StaffSep 23, 2025

$FGC Saudi National Day campaign TBWA\RAAD$

Saudi’s FGC, TBWA\RAAD launch social-first campaign for Saudi National Day

Anup OommenSep 22, 2025

InsuranceMarket.ae integrated campaign

UAE customers welcome ‘cuter, more endearing’ Alfred at InsuranceMarket.ae

Anup OommenSep 22, 2025

NIVEA

NIVEA, Zenith Media, ThePubverse by ArabyAds launch 3D CTV ad

Shantelle NagarajanSep 18, 2025

Heinz Looks Familiar campaign

Heinz launches ‘Looks Familiar’ campaign to highlight ‘iconic duo’

Ishwari KhatuSep 17, 2025

Dreame is expanding with a branding strategy that is centred on empowering communities with innovation, and sustainable solutions.

The branding strategy behind the latest Dreame launch

Hiba FaisalSep 15, 2025

As the lines between tech and creativity continue to blur, Comfort Arabia is not just keeping pace; it aims to set the pace — one innovative frame at a time.

Unilever’s Comfort Arabia sparks creative storytelling with AI, CGI, 3D animation magic

Anup OommenSep 15, 2025

ASFAR

ASFAR invites the world to ‘Experience More’ in Saudi Arabia with Al Hilal FC

Shantelle NagarajanSep 12, 2025

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