My dad often reminisces about when he was growing up in India in the 60s and 70s and, like millions of others, he listened to the popular radio station Vividh Bharati. Each night, the station aired a play-skit dramatised by actors. This show was so loved by listeners that advertising spots were known to sell out several months in advance. With podcasts, the old tradition of storytelling has risen from the grave, and brands are becoming savvy about advertising on them and are reaping great rewards.
The hit show Serial, for example, cultivated a new generation of loyal podcast subscribers in 2014. This Peabody Award-winning podcast today has more than 100 million downloads. Speak to binge-l
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