Carol Matta joins Mediaplus Middle East as Growth Director

Serviceplan Group Middle East has increased its revenue by 30 per cent in the past business year and has gained momentum with the addition of Carol Matta, Growth Director to the Mediaplus team. 

She is set to collaborate with the team, steered by Managing Partner Azhar Siddiqui, to chart a path for growth and further expansion in the market.

Azhar Siddiqui, Managing Partner, Mediaplus Middle East, said: “We are thrilled to welcome Carol Matta to our team. Her wealth of experience and innovative approach align seamlessly with our commitment to driving growth and excellence in the industry. Together, we look forward to unlocking new potentials and achieving even greater success for our clients.”

Matta, a seasoned professional with a 17-year career spanning marketing, PR, and digital media, is bringing her expertise to Mediaplus Middle East.

Known for her passion for creativity, content, and media, she has earned recognition as one of the Top 100 Women in Native Advertising globally.

She has also served on the global jury of the Native Advertising Institute, showcasing her thought leadership in the field.

In her role as Growth Director at Mediaplus Middle East, she is set to leverage her extensive experience to develop and implement comprehensive strategies. Her focus will be on fostering business growth for brands within the region and beyond:

“Joining Mediaplus marks an exciting new chapter for me. Being part of a renowned agency with a proven track record of growth and a strategic vision that aligns with elevating brands to new heights is a promising venture that seamlessly matches my professional aspirations. I am thrilled to be taking part in the journey of growth and working closely with a dynamic team towards achieving significant milestones.” says Matta. 

The collaborative efforts of Carol Matta and the Mediaplus team will play a pivotal role in supporting brands cohesively, within Serviceplan Group Middle East.

The agency brands Mediaplus, Serviceplan, Plan.Net and House of Gaming aim to move brands further in the markets and beyond, under the umbrella of Serviceplan Group Middle East, providing clients with innovation in an ever-evolving media landscape.