Advertising can be expensive, especially if you’re trying to get noticed on flights. But that was not a problem for UAE-based Careem Pay, as it took a creative and very cost-effective approach this summer to promote its services on flights – by turning its employees into walking billboards.
Capitalising on the Dubai’s peak summer travel season, the brand launched the marketing stunt to boost its brand visibility and promote its remittance services.
Forgoing traditional in-flight advertising, Careem Pay asked its employees to wear branded t-shirts on flights, acting as walking billboards, bound for key remittance markets such as India, Pakistan, the UK, and the Philippines.
Some of th
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