Careem has announced the return of its campaign ‘Dirhams for Delays’ which caused a fair bit of stir last year.
Running from January 15 – March 10 this year, the food delivery platform’s campaign promises to reimburse customers AED 1 for every minute a food order is late.
Jaskaran Singh, VP of Product Management at Careem explains that the campaign’s focus is not about “excessive speed”, but about being “super accurate” with the shared delivery times and ETAs.
“We’re confident that our delivery prediction and tracking technology is the best in the market and we want to show our customers that they can rely on us to eat on time, every time,” he adds.
To continue reading this article you need to be registered with Campaign. Registration is free and only takes a minute. Register Now or sign in below if you already have an account.
