Carat, a dentsu company, has appointed Alistair Burton as Data and Technology Partnership Lead.
In this newly created role, Burton will play a pivotal part in strengthening the agency’s proprietary data and technology solutions, managing key partnerships, and driving best practice to optimise data and technology use for more effective communication strategies.
He will work closely across Carat’s client portfolio to reframe business challenges, merging data and empathy to put the customer at the centre to create mutually beneficial experiences.
Burton will also leverage new partnerships, platforms and networks to design practices that expand the number of relationships and t
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