Elie Khouri, the CEO of Omnicom Media Group, reflects on this year’s Cannes Lions International Festival of Creativity
As I took my flight home from this year’s Cannes Lions, I thought about just how much the conversation has changed since my first Cannes over a decade ago. The most striking difference? The ubiquitousness of technology. There wasn’t a single seminar, panel discussion or workshop which didn’t feature technology in one way or the other.
You could say, technology is redefining our industry as we know it. Here are six key tenets that are being challenged.
Redefining ‘great’ work: Gone are the days when the ‘fame hungry’ or over-the-top creatives took home the gold
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