The MENA region has had a great run at the Cannes Lions International Festival of Creativity 2025, with a total of 32 wins awarded across agencies and markets – up from 22 in 2024. This year’s Cannes Lions MENA winners include work from the UAE, Saudi Arabia, and, winning its first Silver Lion, Jordan.
Impact BBDO led the region, and was awarded MENA Network of the Year at Cannes Lions 2025 on total points, marking a historic seventh time that the network has claimed the title.
In terms of trophies, UAE agencies have 18 wins so far led by FP7 McCann Dubai (1 Gold, 1 Silver, 5 Bronze); VML Dubai (1 Silver, 3 Bronze), Impact BBDO (1 Gold, 2 Silver, 2 Bronze), LEO Dubai (1 Bronze). Meanwhile, sharing the spoils with Impact BBDO on its Silver Lion, Jordan picked up its first-ever Silver Lion in Cannes Lions’ 72-year history.
Representing Saudi Arabia at Cannes Lions, agencies from the Kingdom have 13 wins, led by BigTime Creative Shop (2 Golds, 1 Silver, 3 Bronze) as well as the Independent Agency of the Year: Entertainment; SRMG Labs (1 Gold, 2 Silver), and VML Riyadh (1 Silver, 2 Bronze).
Burson MENA took home a Gold in the PR category at this year’s Young Lions Competitions as winning team – Raneem Saleh and Youssef Yammine – topped the category for The Silent B campaign.
The awarded work spans a mix of categories and disciplines, offering a snapshot of the campaigns and ideas that resonated with juries this year.
Below is a breakdown of the Cannes Lions MENA winners and the campaigns recognised in 2025.
MOST TROPHIES WON:
- BIGTIME CREATIVE SHOP – SEVEN – (2 Golds, 1 Silver, 3 Bronze) + Independent Agency of the Year: Entertainment
- FP7 MCCANN DUBAI – SEVEN – (1 Gold, 1 Silver, 5 Bronze)
- VML MENA – SEVEN – Dubai & Riyadh combined – (2 Silver, 5 Bronze)
Below is a detailed breakdown of the Cannes Lions MENA winners and the campaigns recognised in 2025.
Agency: FP7 McCann Dubai
Client: Arla Foods
Lions: Gold (Sustainable Development Goals); Silver (Brand Experience & Activation); Bronze (Creative B2B)
Agency: BigTime Creative Shop, Riyadh
Client: The Ring
Lions: Gold (Entertainment for Sport); Silver (Entertainment for Sport)
View this post on Instagram
Agency: SRMG Labs, Riyadh
Client: Billboard Arabia, Riyadh
Lions: Gold (Audio and Radio); Silver (Audio and Radio)
Agency: BigTime Creative Shop, Riyadh
Client: Riyadh Season
Lions: Gold (Entertainment for Sport); Bronze x2 (Film Craft, Film)
Agency: Impact BBDO, Dubai
Client: Annahar Newspaper
Lion: Gold (Creative Strategy)
Agency: VML Riyadh
Client: Hungerstation
Lions: Silver (Digital Craft); Bronze x2 (Health & Wellness, Outdoor)
Agency: SRMG Labs, Riyadh
Client: Billboard Arabia, Riyadh
Lions: Silver (Design)
Agency: VML Dubai
Client: Hungerstation
Lions: Silver (Creative Commerce); Bronze x 2 (Brand Experience & Activation, Creative Data)
NOTES ON NOTES
Agency: Impact BBDO, Dubai / AdPro& Jordan
Client: Capital Bank
Lion: Silver (Print & Publishing)
READ BETTER
Agency: FP7 McCann, Dubai / McCANN, Bristol
Client: Waterstones
Lions: Bronze (Digital Craft)
SAFE AT 3AM
Agency: VML Dubai
Client: Dubai Tourism
Lions: Bronze (Direct)
Agency: FP7 McCann Dubai
Client: McDonald’s
Lions: Bronze (Outdoor)
Agency: FP7 McCann Dubai
Client: Testicular Cancer Society
Lion: Bronze (PR)
EVERYTHING OR NOTHING
Agency: BigTime Creative Shop, Riyadh
Client: Riyadh Season
Lion: Bronze (Film Craft)
THE GREAT INDIAN DUNK
Agency: LEO Dubai
Client: NBA India
Lion: Bronze (Print & Publishing)
