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Cannes Lions launches new creators initiative

The Cannes Lions International Festival of Creativity has launched LIONS Creators.

A new experience taking place on 18–20 June during the week of Cannes Lions, this dedicated forum will include a curated mix of exclusive learning and networking experiences for creators and those working in the wider creator economy.

In 2023, Goldman Sachs analysts estimated that the creator economy was a $250bn industry and could reach $480bn by 2027.

Simon Cook, CEO, LIONS, said: “With potential growth of this scale, it’s crucial that the Festival plays a role in bringing together the platforms, the brands, the creators and the agencies, and a wider cross-section of the industry to have t


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