Saudi Arabia continues to feature prominently in this issue. In the Saudi Focus section, CMO Kiran Haslam explores how Diriyah is being marketed as a world-class destination, setting benchmarks for the Kingdom while striking a balance between local and international audiences. Haslam shares how the destination is embracing new immersive experiences and technology, such as AI and AR, alongside a strong commitment to sustainability.
Sustainability also emerges as a recurring theme in this year’s Campaign Middle East Game Changers feature, which recognises marketers whose actions and insights have made a significant impact on their brands, industries, and the regional marketing landscape over the past year. While sustainability is a shared priority, these client-side marketers also tackle challenges such as performance metrics, shrinking attention spans, emerging technologies, and consumer experiences. The feature provides an in-depth look at what drives these marketers, how they execute their strategies, and the broader implications for the industry.
The issue also brings perspectives from influential digital professionals across the region, who weigh in on developments in the digital landscape. Featuring topics such as AI, address media, e-commerce, gaming, contextual advertising, the Digital Essays highlight the multifaceted nature of the digital world.
Whether it’s insights into from Athar, the digital world or the game changing marketers, read all of them and more in Campaign Middle East’s November supplement.
