Now entering their fifth year, the Campaign Global Agency of the Year Awards are judged by a panel of global and regional chief marketing officers, with the process audited by PwC.
To find out what makes these awards so special, Campaign sat down with Hannah Penn, joint managing director at the UK’s Pablo, which was triumphant at the 2022 awards as Global Creative Independent Agency of the Year.
Campaign: How did this award-win help Pablo, and in what ways has it impacted the business?
Penn: “Being part of an agency is an exhilarating rollercoaster. This award helped to give us the belief to kick onto the next level. We have a healthy dollop of imposter syndrome at Pablo. W
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