FeaturedVideo & AudioAustyn Allisonposted on Jul. 15, 2017 at 1:52 amCampaign Cannes Diaries 2017: Kevin AlloccaAustyn Allisonposted on Jul. 15, 2017 at 1:52 amShare on FacebookShare on TwitterShare on LinkedIn Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral. Tags:Campaign Cannes DiariesCannescontentGooglevideoYouTubeprevious articleCampaign Cannes Diaries 2017: Laura Jordan Bambacknext articleCampaign Diaries: Mina Al-Oraibi, editor in chief, The National You Might Also LikeArabyAds, LG Ad Solutions expand CTV partnership to TurkeyFeb 21, 2025Are sub-optimal and outdated tracking taking a toll on brands’ trust and traffic?Feb 21, 2025Consumers flock to Adidas’ Adizero Aruku, Campus 00s on FortniteFeb 21, 2025Manchester City announces global partnership with Publicis SapientFeb 21, 2025Industry Snapshot: It’s all about growth in 2025Feb 21, 2025ES Sport rebrands, appoints H.E. Sheikh Mohamed bin Saif Al Nahyan as ChairmanFeb 21, 2025UAE-based Alternative Digital Agency expands to South AfricaFeb 21, 2025Independent communications agency Pin&Notch launches in QatarFeb 21, 2025Data-backed strategies to drive retail sales during RamadanFeb 21, 2025
