FeaturedVideo & AudioAustyn Allisonposted on Jul. 15, 2017 at 1:52 amCampaign Cannes Diaries 2017: Kevin AlloccaAustyn Allisonposted on Jul. 15, 2017 at 1:52 amShare on FacebookShare on TwitterShare on LinkedIn Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral. Tags:Campaign Cannes DiariesCannescontentGooglevideoYouTubeprevious articleCampaign Cannes Diaries 2017: Laura Jordan Bambacknext articleCampaign Diaries: Mina Al-Oraibi, editor in chief, The National You Might Also LikeCampaign’s Creative Faces to Watch 2025Apr 4, 2025Influencer marketing: transparency as the new currencyApr 4, 2025UFC picks Meta as Official Fan Technology Partner in multiyear agreementApr 4, 2025Aligning your brand with Vision 2030Apr 4, 2025WPP acquires InfoSum to boost GroupM’s AI capabilitiesApr 4, 2025How local influencers are redefining brand power in MENAApr 4, 2025Campaign Middle East’s Faces to Watch issue is out nowApr 3, 2025Saudi Arabia’s soundscape is a ‘powerful tool’Apr 3, 2025Influencer marketing for automotive brandsApr 3, 2025
