FeaturedVideo & AudioAustyn Allisonposted on Jul. 15, 2017 at 1:52 amCampaign Cannes Diaries 2017: Kevin AlloccaAustyn Allisonposted on Jul. 15, 2017 at 1:52 amShare on FacebookShare on TwitterShare on LinkedIn Kevin Allocca, YouTube head of culture and trends at Google, talks about how YouTube has helped shape popular culture. And he has some advice for brands who want their agencies to produce a video that will go viral. Tags:Campaign Cannes DiariesCannescontentGooglevideoYouTubeprevious articleCampaign Cannes Diaries 2017: Laura Jordan Bambacknext articleCampaign Diaries: Mina Al-Oraibi, editor in chief, The National You Might Also LikePersonal brand voice: “It’s time your brand speaks human”Nov 19, 2024SMC partners with TGI Sport-ISG for virtual advertising solutionsNov 19, 2024‘Brand storytelling isn’t about advertising; it’s about serving the audience’s needs’Nov 19, 2024Digital ad tech platform Logi5 launches in the UAENov 19, 2024Athar Festival 2024: A Celebration of Saudi Arabia’s Creative TransformationNov 19, 2024Burson Global CEO: ‘Help clients navigate volatility with preparedness, ambiguity with data’Nov 19, 2024Reiner Erlings joins Amp as Managing DirectorNov 18, 20242023 winners make the case for Campaign AOY Global AwardsNov 18, 2024STC shifts narrative around the Saudi lost generationNov 18, 2024
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