Campaign’s Agency of the Year Middle East awards shortlist for 2024 has been revealed.
In its third year, the awards have seen a remarkable increase of 43.3 per cent in the number of entries, highlighting the industry’s appetite and pride for its work. The awards also saw the introduction of five new categories this year: Brand Experience Agency, Independent Creative Agency of the Year, Independent Media Agency of the Year, Independent PR Agency of the Year, and Best Place to Work.
This year’s shortlist showcases 54 unique companies, each demonstrating their business success across the Middle East region.
The categories, Best Agency – UAE, Outstanding Woman in Advertising or Media, alongside newcomer Best Place to Work, look to be the most highly contested categories this year.
Reflecting on this year’s submissions, Marwa Kaabour, Chair of Judges and Group Marketing and Corporate Communications Director at Al Masaood: “Against a backdrop of economic strains and political tension, agencies have proven themselves to be powerful agents of change. Many redefined their models to become more agile, with smaller teams, profit-sharing initiatives, and cultures that focus on recognition and equity.”
“What struck me most was their focus on mental well-being—clear reminders that even in tough times, the best agencies prioritise their people. Finally, with the invasion of AI, agencies found ways to make the technology work meaningfully for them,” added Kaabour.
Held in partnership with Haymarket, the UK-based publishing house that has produced Campaign globally for over 60 years, the Agency of the Year Middle East Awards are independently audited by MediaSense, ensuring impartiality and transparency. The awards set the benchmark for regional excellence, celebrating the best agencies and their teams across creative, digital, media, PR, integrated and social media.
The Agency of the Year Middle East Awards 2024 winners will be announced at an awards ceremony on 12 December 2024, at The Westin Dubai Mina Seyahi.
Table booking details will be available soon on Campaign Middle East’s website and social media channels.
