A fashion photo shoot held in and around a drifting 2016 ATS-V Sedan is to lead Cadillac’s rollout for the car across the region.
Conceptualised by independent agency Interesting Times, the shoot took place in Dubai in July and merges the worlds of performance motoring, fashion and art photography.
The ‘Fashionably Early’ campaign features a series of films starring fashion bloggers Zahra Lyla, Ahmad Daabas and Ahmad al Bloushi.
Nadim Ghrayeb, brand manager at Cadillac Middle East said: “The campaign is in line with this spirit that we decided to carry out this unconventionally staged fashion photo shoot. More importantly, we have always done things differently, f
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