Burson announced the official launch of Burson globally.
The new agency is a product of the BCW and Hill & Knowlton merger announced earlier this year.
The agency has adopted a new visual identity and value proposition across all its channels.
Its new visual identity is inspired by the power of light to illuminate insights and reveal opportunity, reinforcing the company’s commitment to providing clients with “bold” creativity and advisory solutions.
The agency’s new approach looks at reinventing how reputation is built and protected in today’s dynamic environment.
“A strong reputation grounded in action, communicated clearly and creatively, and deployed as capital acr
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