Alchemy Films and Lighthouse have produced the Burj Al Arab’s first ever online video. Launched this month, the campaign is spearheading a new marketing drive for the luxurious hotel. Produced by Alchemy Films, conceptualised by boutique agency Lighthouse, and directed by London-based director Dave Ward, the ad shows a man diving off the top of the 321m high hotel, offering a unique view of Jumeirah’s flagship property and the Dubai skyline.
Project Leave the ordinary behind
Client Jumeirah Group
Creative agency Lighthouse
Writer Iain Cooper
Creative director Iain Cooper
Production company Alchemy Films
Director Dave Ward
Exposure Online
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don’t get me wrong I love the ad. but it looks like he has just got the bill, gave up all his possessions, is left with nothing but his pants on and is committing suicide.