I first played The Last of Us in 2013. Even though it did not necessarily innovate character development and storytelling in video games, the title was a watershed moment in the video game industry that shows how far these elements – among others – can go.
Advertisers love gaming audiences; they consistently exclaim at their high engagement rates in both active playing and content consumption.
Considering the captivating story elements present in gaming, it’s easy to see why these metrics are very high among gamers. You are role-playing and actively participating in the story unfolding before your eyes. Most of us consume visual and/or audio content while half-staring at our phones or fi
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