Interbrand has launched its Best Global Brands 2023 ranking report, revealing many of the world’s top 100 brands are in a state of stagnation.
The rate of growth in the overall brand value of the table slowed dramatically after last year’s significant increase, rising 5.7 percent this year compared to last year’s 16 percent increase, taking the total brand value to $3.3 trillion ($3.1 trillion in 2022).
Interbrand cites lack of growth mindset, weaker brand leadership and poor forecasting were behind the slow down.
This follows a longer-term trend in which brands operating exclusively in one sector, taking an incremental approach, have experienced slower brand va
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