Mobile phone company Sony Mobile Communications has handed its regional PR brief to BPG|Cohn & Wolfe.
The appointment follows a competitive pitch, with the agency to handle Sony Mobile’s PR requirements in the Middle East, as well as helping to strengthen the performance of the brand as it targets ambitious sales targets of 100 per cent growth in the current year.
Sony Mobile’s marketing communications manager for MEA, Gita Ghaemmaghami, said: “We were impressed by the ideas and enthusiasm of the BPG|Cohn & Wolfe team and their understanding of our business as well as our strategic objectives. We are confident they will prove to be an ideal PR partner for Sony Mobile MEA as we cont
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