BPG (Bates PanGulf, part of WPP) has appointed industry veteran Camilla d’Abo as its executive vice president of Communications and Content at BPG UAE, strengthening its senior leadership team to lead the agency into a new era of hypergrowth.
Camilla will assume the role effective immediately, driving BPG’s success in delivering high-impact MarCom solutions and integrated campaigns for regional clients.
Avi Bhojani, Group CEO, BPG said, “Our people are our greatest asset, and we are delighted to welcome Camilla d’Abo to Team BPG UAE. A powerhouse of talent and a business leader with a strong track record, Camilla will undoubtedly energise our ‘CX first and Integrated by Intent’ positioning.
“At BPG, we have built a remarkable agency over the past four decades, driven by our multicultural and multidimensional talent. Camilla embodies our core values, and I have full confidence in her delivering exceptional outcomes for our clients,” Bhojani added.
Camilla will oversee all aspects of BPG UAE’s Comms and Social Content Teams, working closely with Darius LaBelle, President BPG UAE and other members of BPG’s Group ExCo.
BPG UAE currently holds communications and content mandates from some of the world’s leading organisations, including KPMG, DHL Global Forwarding, Sony MEA, and Warner Bros Discovery, as well as regional clients such as Al Nabooda, Trojena, and Wasl. As an integrated agency, creative, comms, media, and CX converge under one roof at BPG.
Camilla d’Abo, EVP Comms & Content, BPG said, “Having followed BPG’s success story over the past four decades, I am thrilled to be joining at the helm driving the integration of communications and content into the next chapter of BPG 3.0.
“I believe that being part of a CX focused brand agency with multiple specialist practices is a powerful advantage in the communications sector as we witness digital platforms increasingly dominate the global agenda and attract public interest. I could not be more excited to join BPG in Dubai and look forward to bringing innovative thinking and integrated strategies that make a real difference to the team, agency and clients,” she added.
Camilla brings over 25 years of expertise in the regional MarCom sector, with a proven track record of success in building and leading award-winning teams.
She will play a pivotal role in elevating BPG UAE’s Comms & Content offering, spearheading regional growth and expanding the agency’s portfolio of clients. Having founded and successfully managed several of the Middle East’s leading PR agencies, Camilla has earned numerous industry accolades and over 30 awards.
Darius Labelle, President, BPG UAE, said: “We are incredibly excited to welcome Camilla to BPG UAE. Her experience perfectly aligns with our vision for the future. Camilla’s deep understanding of the dynamic regional MarCom landscape and our integrated capabilities will be instrumental in propelling BPG forward. Her commitment to championing sustainable and purpose-driven marketing will be a major asset to our team.”
