He joins from Havas Worldwide Amsterdam; replaces Leslie James who exited the agency in January.
BPG Bates has appointed Rodger Beekman as its new executive creative director.
Beekman joins from Havas Worldwide Amsterdam where he was chief creative officer. In previous assignments, he has worked with Saatchi & Saatchi, Y&R, McCann Erickson, DDB, BBDO, TBWA and 60 Layers of Cake. In a career spanning 25 years, he has worked in Amsterdam, Tokyo, Cape Town and Moscow.
He replaces Leslie James, who exited BPG Bates in January this year.
Nick Clements, CEO, BPG Bates, said, “Our search for a new ECD was wide ranging and comprehensive. We met with some great candidates and we a
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