From July 1, BPG will be restructured.
The agencies BPG Bates, BPG Cohn & Wolfe, BPG Maxus and BPG Possible will be gone. Instead, media buying and data – previously the remit of Maxus – will be under BPG Max, while content and consulting – including most of the capabilities of Bates, Cohn & Wolfe and Possible – will sit under BPG Orange.
In partnership with a local partner in Kuwait City, BPG will operate all its services there as BPG Kuwait.
BPG Max will be headed up by Satish Mayya, formerly head of BPG Maxus. BPG Orange will be headed by Fiona Quinn, who has moved to Dubai from BPG’s Kuwait operation. BPG Kuwait will be led by Souhail Arabi. Sunish Menon, who had previo
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