Boutique production agency Boot Polissh Films has expanded into the Middle East with an office in Dubai.
The new operation is to be run by Tej Desai, who was previously interactive and engagement director at Lowe MENA, with the agency to work on films, documentaries, commercials and video content for digital.
Established in Mumbai in 2011 by Ashit Ghelani and Shujaat Saudagar, the agency is seeking to grow its business across different markets, with Ghelani, Saudagar and Desai equal stakeholders in the Dubai operation.
“Our endeavour will be to fuse traditional storytelling with cutting edge technology on all platforms,” said Desai, managing partner and executive producer. “But
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