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BMW Group appoints regional Head of Corporate Communications

BMW Group has announced Rami Joudi as Head of Corporate Communications for BMW Group Middle East.  Joudi now leads the communications strategy for both BMW and MINI brands across the region.

Rami Joudi has specific regional automotive and luxury lifestyle experience, having served since 2018 as the Regional PR and Communications Manager for Rolls-Royce Motor Cars Middle East and Africa. In this capacity, Joudi claims to be instrumental in steering the brand’s narrative through innovative public relations strategies, impactful media relations, and successful regional launches and events.

The group says his extensive experience in luxury lifestyle, motorsports, automotive communicati


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Shantelle Nagarajan is Campaign Middle East’s Junior Reporter who covers marketing news which focuses on FMCG, real estate and brand retail industries. Her features delve into brand strategy, appointments, trends in consumer behaviour and CX. Shantelle also contributes to social media coverage, editorial event programming and print content work. She previously worked in PR and marketing, most recently at Edelman, where she was part of the Brand team. When she’s not writing for her day job, you can find her with her nose buried in a book, playing at a weekly open mic night or doom-scrolling the latest make-up challenges on TikTok.