GymNation, the homegrown UAE fitness brand, has just launched its first-ever branded coffee shop.
At the same time it has created weighted coffee cups and utensils that double as dumbbells,.
As part of its growth, the new The Daily Grind Fit-Café™ aims to promote active lifestyles by turning every sip and every bite into a rep.
Other features include a queuing system that pushes you to run while you wait and espresso’s that require some pulling power to grind down fresh coffee beans.
Loren Holland, Founder and CEO of GymNation, said: “As we continue on our ambition to make going to the gym less intimidating, more affordable, accessible, and fun for everyone we are reaching the limits of our ability to take on new members.
“The Daily Grind café will do for coffee culture what GymNation has done for health and wellness.
The brand has grown to 12 locations, with twelve more in fit-out and over 65,000 members, becoming the UAE’s largest gym.
He added: “We are ready to roast the competition by making even going for a coffee an opportunity to stay active and improve health.”
