We firmly believe that big ideas come from small boxes – and no, we’re not talking about shrinking down your ideas or thinking small. Quite the opposite, actually!
Now, you might be thinking, ‘Wait a minute, aren’t we supposed to think outside the box?’ Well, yes, we’ve heard that one too, but here’s the twist, it’s not as cramped inside as it sounds.
When we set constraints, we’re essentially creating a playground for our creativity. It’s like saying to our brains, ‘Alright, kiddos, you’ve got limited space to play – now, get inventive!’
Working within constraints doesn’t limit our creativity; it ignites it. We’ve found that the tighter the box, the more inventive we become. W
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