The LEGO metro station activation will run at Dubai’s Mall of the Emirates metro station for the month of September.
On 9 September, the Roads and Transport Authority’s (RTA) Dubai Metro turned 15 years old. To celebrate this, the city has witnessed several activations with brands in the UAE, one of which went above and beyond to transform the Mall of the Emirates metro stop into a LEGO escape titled ‘Imagination Station.’
The activation included a limited-edition RTA metro Nol card, yellow LEGO brick flooring along the compartment of a train and other tailor-made LEGO metro features.
Campaign Middle East spoke with Urs
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