Lowe MENA’s executive creative director Komal Bedi Sohal is to be the UAE’s sole jury member at this year’s Cannes Lions International Festival of Creativity.
A multiple Cannes Lions winner, Bedi Sohal will be a judge on the press jury. Last year’s juror was Shahir Zag, Y&R’s chief creative officer. “When you move from dreaming of having an entry at Cannes, to having a shortlist, then to winning, then winning big, and then find yourself judging the work of the best creative people in the world – it is simply overwhelming,” said Bedi Sohal of her selection. “I am honoured to be a judge at the Cannes Lions 2012, especially since I am representing not only my agency but the
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