Established and emerging brands driving innovation across the global industry were celebrated at Beautyworld Middle East Awards.
From products, people and innovations to sustainability and marketing, homegrown brands are pushing the boundaries in beauty.
The awards attracted 540 entries, shortlisted down to finalists in 16 categories including Hair Product of the Year, Conscious Brand of the Year, and Niche Fragrance of the Year.
An expert panel of judges assessed entries to award the winners at the gala held at the Grand Hyatt in Dubai and was hosted by UAE TV personality, Katie Overy.
Sterling Perfumes Industries and Lush Handmade Cosmetics were the standout winners at the awards.
The awards capped the second day of the region’s largest international trade fair for beauty, hair, fragrance and wellbeing – Beautyworld Middle East, held at Dubai World Trade Centre.
Flyn Roberts, Portfolio Director at Messe Frankfurt Middle East, said: “It’s so important to acknowledge the achievements and innovations within the booming Middle Eastern beauty industry. The Beautyworld Middle East Awards are a way to showcase the work being done by established brands but also recognise the emerging players and entrepreneurs.”
The Homegrown Brand of the Year was awarded to Magically Holistic, seeing off other brands represent regional entrepreneurship and innovation.
Dominique Moellhausen of Italian fragrance house Moellhausen won the award for In the Perfumer of the Year category.
Song of Oud by Ajmal Perfumes was awarded Popular Fragrance of the Year, with Kayali Yum Pistachio Gelato | 33 by Huda Beauty awarded the Media Campaign of the Year accolade on the night.
Niche Fragrance of the Year was won by Maison Rebatchi for Myrrhe & Musc.
Other notable award winners from the fragrance industry included Sterling Perfumes Industries who took away two awards.
‘The Lifetime Achievement Award’ was a successful evening for the UAE based fragrance business whose Founder and Chairman Ali Fakhruddin was recognised for his 40 year commitment within the industry.
For the Clean + Conscious segment, Lush Fresh Handmade Cosmetics was awarded the Conscious Brand of the Year category and also won the award for Popular Retailer of the Year.
Celebrating innovation and fresh faces, the Newcomer Brand of the Year was awarded to Australian indie beauty brand Aceology, while The Innovative Packaging of the Year award was won by DAPY Paris for their Shangri La Advent Calendar.
Technology Innovation of the Year was won by HaloGlam for their HaloGlam Lamp.
2023’s Hair Product of the Year award went to Brazilian Secrets Hair for their Hair Toxx Kryotherapy and the ultimate Beauty Product of the Year award recognised Mine Ellipse from Mine in Beauty.
