Ramsey Naja is CCO at JWT MEA
“Nature, as we are taught at school, abhors vacuum. But what our teachers never told us is that nothing abhors vacuum more than talent. Talent just needs to express itself – a desire so irresistible it can leave no gap unfilled. In our advertising ecosystem, this is where a useful organism comes in: opportuneurs. Opportuneurs are a cocktail of opportunity hunting, entrepreneurship and hypocrisy, without which talent would remain unfulfilled, but also devoid of the burning anger that actually drives its endeavour whilst combusting it with righteous fury.
Just like sharks and pilot fish, opportuneurs and talented people live in synchronised symbiosis. Neith
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