Ramzy Abou-Ezzeddine, the recently appointed chief exectuive officer of Y&R Group across the Middle East and North Africa, has named Georges Barsoum as CEO of Y&R in the Gulf Cooperation Council.
The former regional managing director for Leo Burnett Saudi Arabia Barsoum, will be responsible for Qatar, the United Arab Emirates, Oman and Saudi Arabia and will be based in Dubai.
“We have ambitious plans in the region and we are aggressively building a strong team to delight our clients,” said Abou- Ezzeddine. “Georges is the perfect choice to lead our GCC offices. He knows the region inside and out, is passionate about our business and has great, relevant experience.�
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