BackLite Media has announced Henrietta Shakespeare as its new Chief of Staff, bringing more than 20 years of experience in the out-of-home (OOH) advertising industry to the role.
Shakespeare’s career spans senior positions at major OOH companies, including Clear Channel Outdoor, where she led regional expansion into MENA and built partnerships in Asia, and Viola Outdoor, where she played a key role in optimising assets and launching Abu Dhabi’s first digital OOH network. Her expertise lies in driving operational transformation and integrating advanced technologies to deliver sustainable growth.
In her new position, Shakespeare will oversee the alignment of BackLite Media’s strategic initiatives while enhancing operational efficiency. The appointment comes as BackLite Media, now part of the Multiply Group, works towards its ambition to become the largest media group in the region.
James Bicknell, CEO of BackLite Media, commented, “Henrietta’s unparalleled experience in the OOH industry, coupled with her proven ability to implement transformative strategies, positions her as a vital addition to our leadership team. Her knack for merging operational excellence with cutting-edge technology will be pivotal in achieving our vision and delivering exceptional value to our clients and stakeholders.”
Shakespeare expressed her enthusiasm for the role, stating, “I am thrilled to join BackLite Media during such an exciting phase of its evolution. The company’s innovative approach and ambitious vision resonate deeply with my professional journey. I look forward to contributing to its continued success and furthering its integration within Multiply Group’s media portfolio.”
BackLite Media’s appointment of Shakespeare reflects its commitment to strengthening its leadership team and advancing its position in the OOH sector.
As part of Multiply Group, the company is aiming to expand its footprint and leverage opportunities across the changing media landscape in line with its growth plans.
This move underscores the company’s focus on leadership that combines operational expertise with innovation, as it seeks to enhance its capabilities and reinforce its standing within the regional and global OOH advertising market.
