BackLite Media announced its expansion further into the out-of-home media market in Abu Dhabi.
The expansion will take place through the launch of a range of digital screens at Al Qana, the capital’s waterfront destination. The out-of-home media agency’s new offerings include The Curve, the first Forced Perspective 3D screen in Abu Dhabi. The Curve aims to offer viewers a unique and immersive experience.
Spanning over 146,000 sqm, Al Qana will offer multiple attractions including waterfront restaurants, cinema experiences, the Middle East’s largest aquarium, a marina, a wellness hub hosting events, retail boutiques, a virtual reality and e-sports are
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