Abdul-Rahman Risilia, Co-Founder and Managing Partner of Alnaas Advisory
The marketing landscape has transformed significantly with digital technologies. Today’s marketers are required to be proficient in digital marketing, data analytics, content creation, and social media management, and this often means that there is a premium or a scramble for such polymaths.
The integration of AI and machine learning further necessitates tech-savvy professionals who can leverage these tools for optimising campaigns and understanding customer behavior.
Key abilities that have seen substantial improvement include data analytics
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