Athar Festival to host academies for young professionals

Athar Festival of Creativity announced its Young Talent Academies. The academies will take place over three days during the festival in Hotel Crowne Plaza Riyadh RDC.

The academy is designed to support young professionals, under the age of 30, in the creative and the marketing industry.

The academy is divided into different academies, each led by an Industry expert, which will focus on specific subject topics.

Coach and consultant Will Awdry will lead the Copywriting Academy. Awdry has previously worked with Bartle Bogle Hegarty, Ogilvy & Mather and Doyle Dane Bernbach and has been recognised and awarded at D&AD, Cannes, the One Show and others.

Leading the Innovation Academy, Think Digital First’s CEO Warren Knight has dedicated more than 15 years to helping leaders understand how technology drives business success.

Freedm COO’s Sanjay Chaudhari will look after the Integrated Marketing while the Hanging House Founder and CCO Anam Ahmad will lead the Experiential.

Jessica Avedikian will mentor the Social Communications and Social Media Coach & Digital Strategist Christophe Moons will give a course in strategy.

Leading the Digital Academy together will be Associate Partner at McKinsey & Company Ceren Gokoglu and MMA Global’s Regional Director Melis Ertem.

Finally, Rami Abbas and Samer Allouzi, the Director of Strategy and Development and Senior Communications Director at TRACCS will lead the PR Academy.

The Programme

The Academies will include sessions from industry experts and a 24-hour hackathon competition and be conducted in English.

The programme will take place over three-days starting from Monday, 13 November to Wednesday, 15 November.

The programme will begin with keynotes and workshops on the first day and end with Hackathon presentations and winner announcements on the final day.

The Academy participants will be able to access the Athar Festival and winning teams of the Academies will receive an invitation to the Athar Industry Awards on the 16 November.

The academies will be conducted in partnership with MMA, Moons Media, The Hanging House, TRACCS, Saudi Ad School and Getty Images.

The inaugural edition of Athar – Saudi Festival of Creativity, co-organised by Motivate Media Group and TRACCS, is set to take place from November 13-16, 2023, at the Crowne Plaza Riyadh RDC.

Learn more here.