Multinational personal care company Beiersdorf has handed its regional PR account to Asda’a Burson-Marsteller following a competitive pitch.
The account covers the GCC, Levant and Egypt, with Asda’a Burson-Marsteller taking over from incumbent PR outfit TRACCS, which had held the account for the past five years. Beiersdorf’s brands include Nivea, Elastoplast and Labello.
Eight agencies were involved in the review, with three shortlisted, including TRACCS. Jean-Manuel Canga-Valles, Beiersdorf’s marketing director for the region, said: “We have had a PR agency for five years and really valued our PR partnership with them, but we felt it was time for us to go to pitch to see what
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