For Campaign Middle East’s October issue, we reached out to a cross-section of industry experts to ask them if having no logos or visible branding more effective in outdoor media?
In case you’ve missed it, here’s the first part of the answers.
Here’s the second part of all the divided responses from the experts.
Adam Taylor
Director of Marketing, IFZA
Maybe
In outdoor media, the effectiveness of having no logos or visible branding largely depends on the context and objectives.
Minimalist advertisements can create intrigue and provoke curiosity, however for smaller brands they may not always convey crucial information or build brand recognition.
Established brands with a
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