ArabyAds announces the appointment of Ayman Haydar to a dual leadership role as the CEO of ThePubverse and Group Chief Commercial Officer (CCO) of ArabyAds. In these capacities, Ayman will drive the commercial strategy for ArabyAds while spearheading the growth and innovation of ThePubverse, the company’s newly rebranded media business unit.
Mohamed Khartabil, Co-Founder and Chief Business Development Officer of ArabyAds, commented, “Ayman’s wealth of experience in AdTech, along with his expertise in programmatic advertising and digital strategies, will be invaluable as we continue to grow The Pubverse.”
Ayman Haydar role will be to support ArabyAds mission to expand its global footprint in digital advertising by ensuring seamless synergy between ThePubverse’s media monetisation capabilities and ArabyAds’ broader commercial vision.
Khartabil continues, “His leadership will not only enhance our publisher monetisation capabilities but will also drive the expansion of our solutions, creating even more opportunities for brands to engage with their audiences in innovative ways.”
ThePubverse is ArabyAds’ specialised business unit focusing on CTV monetisation, performance marketing (CPI, CPL), and mobile marketing, powered by its proprietary AdTech platform. ThePubverse is designed to empower publishers by maximising inventory value while delivering high-performance marketing solutions that enable advertisers to achieve measurable outcomes at scale.
Commenting on his appointment, Ayman Haydar stated, “I am honoured to take on this role at ArabyAds. The media landscape is evolving rapidly, and our focus will be on driving innovation, enhancing publisher monetisation, and delivering cutting-edge performance marketing solutions. I look forward to working with our exceptional team to elevate our presence and impact in the industry.”
