Apple’s ‘The Greatest’ won a 2023 Emmy award for Outstanding Commercial in a ceremony that was delayed four months due to the actors’ and writers’ strikes.
The campaign, created in-house by Apple’s London team, raised awareness of the brand’s accessibility features on iPhone, iPad and other devices to mark the International Day of Persons with Disabilities.
The winning video starred real people with disabilities using Apple’s accessibility features to facilitate day-to-day activities.
The Emmy is another notch in the belt for The Greatest, which won an Entertainment Lion for Music Grand Prix at Cannes Lions in June. The work was also shortlisted f
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