The term ‘in isolation’ is defined as ‘without relation to other people or things; separately.’ It is the antithesis of what our species craves, what enables society to flourish and what sets this industry apart in its ability to nourish our most fundamental need: that human connection to a cause greater than any individual could muster alone. This is what makes sport and entertainment irrepressible.
Our industry is not immune to the impact of a global pandemic. Faced with this unprecedented challenge, separation has become essential. A quarter of the world now finds itself in lockdown. Sport and live entertainment is rightly on hold. With respect to the great Bill Shankly, the Olympic
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